Imagine yourself standing in the aisle of protein powder, feeling like you are a deer in headlights. Labels shouting “Delicious Chocolate!” It can be a bit overwhelming, right? Flavors galore and labels shouting “Delicious Chocolate!” It can be a little much, right?” The unflavored protein powder is tucked away, whispering softly and going about its business. It’s not flashy and has no bells or whistles. It’s an unsung hero in the world of protein, and this is why.

Let’s start with versatility. Like those friends that can only meet at one coffee shop, flavored protein powders have a limited range of uses. Unflavored powder is good for anything. You can mix it in your smoothies, add it to your oatmeal or even bake it into bread. Have a family secret recipe for grandma’s “mac and cheese”? Add some protein to your pasta and remain secretive while everyone praises you for making it nutritious.

Let’s talk about Grandma for a moment, and then let’s look at the nutritional value. The unflavored powder is mainly the purest, most natural stuff. It’s free of artificial ingredients and sugary stuff. It’s the same as that kid who didn’t boast about his straight A’s in school. This simple powder is a great way to fuel your muscles, whether you’re lifting weights or lugging up groceries.

If you think this is a little too plain Jane, hold on. This Jane is a superhero to those who are concerned about their health. It’s a life-changer for people who have allergies or are keeping track of certain nutrients. It’s pretty safe, as there are no surprises in the ingredients list. You can also add your favorite fruits, syrups or flavors without having to worry about the taste clashing. You are the master of your own flavor universe. Powders that have pre-made flavors can sometimes dominate other ingredients, like the boss at a flavor-palooza. Unflavored powder? Like the cool cat, it blends in.

Cost is also a topic that should not be avoided. Unflavored products are often cheaper than their flavored counterparts, despite their anonymity. The budget-conscious friend is the one who will share the bill. This is the perfect solution if you want to keep your budget in check and build up your biceps.

Unflavored protein is easier to digest for many people. No more bloated, helium-filled balloons that are sometimes caused by high-sugar blends. Simple ingredients mean less stomach trouble. It’s the gastro-equivalent of relaxing with a cup of warm tea instead of double espressos.

Then there’s the idea that a friend of mine (let’s call him David) swore to never use unflavored. “I want my morning shakes to taste like dessert!” He insisted. Fast forward a few months and he’s concocting blueberry-banana-honey protein mighties that would put a dessert truck to shame. You have to give people a chance, because they may surprise you.

Unflavored protein powder can be compared to the master of all diner foods we didn’t know we needed. Maybe it’s about time that you brought it into your home. This is like having a Swiss Army Knife in food form. This powder is perfect for making smoothies, or just to fuel up and keep it simple.

Grab a tub and give it a try. See how your muscles and tastebuds react. Good things can come in the most unassuming of packages. Who knew plain could enhance the daily grind of a person?